Why run experiments?

You have an idea and before you invest any substantial money into it, experiments will help validate your idea. The more experiments you can run, the more chance you’ll end up with a success. Remember, experiments can also kill your idea or force you into a pivot, however that’s great news and vital that you’ve gained this knowledge early.

You run small bet experiments to eventually win big.

Find all the reasons your idea won't work!

  • It sounds counter-productive but use these experiments to find all the reasons your idea won't work...
  • It's better to find out early that you're idea is not going to fly before investing wasted time & money.
  • Turn your assumptions into hypotheses and get started experimenting!

Who should experiment?

Anyone who wants to validate an idea before investing too much time or money. Experiments are useful for:

  • Start-up founders
  • Product Managers & Project Managers
  • Innovation Managers
  • Service Designers
  • Business Designers
Hacking Business is used by marketers, innovators, sales teams and more

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